Visual Networks




Visual networks area great tool for business to use. They display content in a more appealing manner and allow users to interact with and view a business in a different medium. All platforms are not built equally and some are more suitable for different types of business than others. With Facebook displaying media is easy and when accompanied with text conveying thoughts and marketing to potential customers can be done easily. Pinterest is a visual platform that puts an emphasis on visual. Through "pins" users can save and go back to items that have peaked their interest, however, for City Kutz I don't feel pinterest is the right direction to go into due to the fact that  it is a bit cumbersome to navigate for novice users. Twitter is another visual platform that has taken the world by storm. This platform I feel is best suited for larger corporations that have an internationally, nationally, or regionally recognized brand, looking to get information out. Since City Kutz is a local business I don't feel as though Twitter would be the best medium for us. Instagram is one of the best visual platforms in my opinion. The interface is extremely user friendly, content is displayed clearly and concisely which I feel is extremely important to users and potential customers. Google + is another visual platform and although there are many features that can be used I don't feel as though it is a good fit for City Kutz due to the fact that it is a bit more cumbersome to utilize and is not as widely used with our target audience. Tumblr is a great visual platform however its more of a blog style platform which is something that City Kutz is not trying to branch out and do. Snapchat is another Visual media platform that has potential to be a good tool for City Kutz to utilize. Our target audience is extremely active on it and with real time updates and the location features available to the users I feel City Kutz could benefit from it greatly. Youtube is a great platform however i don't feel it would be the right platform for City Kutz due to the style of content necessary to utilize it. 

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