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Blogging

By adding human interest to a post you subsequently add a "personal" relationship with the reader. Instead of cold facts or just a narration of events, adding human interest and personal experiences furthers the connection the blogger may be able to have with the reader. Adding that personal touch isn't as complicated as one may think although there are some things to consider. When "getting personal" you have to be sure you're the individual who should be getting personal, if you're not the face of the brand or you're personal experience doesn't exactly fit the values or ideology of the brand then you most likely shouldn't be getting personal. 
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Final Post

My viewpoint on social media hasn't really changed much. I've always viewed it as something you're able to use however you'd like to. If you're seeking entertainment and social networking there are plenty of site that can facilitate that. If you're seeking to expand your business and market yourself you can absolutely do that. There are so many tools available to those interested in using social media to expand or promote their business. I definitely have a much better understanding of how to use social media from a business standpoint. Through the course Ive learned how many tools are available and the amount of metrics that can be analyzed to fine tune you're marketing strategy appropriately. I did find products and services that I believe would be extremely useful if I was to start my own business. 
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Email Marketing

Newsletters can be effective however I don't feel it would be beneficial for City Kutz to go that route. However if we did I feel sending one out quarterly. Within this newsletter we could showcase new barbers or the "hottest" haircuts and trending styles in mens grooming and fashion. I feel this would be a good route to take due to the fact that it would interest our customers and give them another way to interact with City Kutz. 
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