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Email Marketing

Newsletters can be effective however I don't feel it would be beneficial for City Kutz to go that route. However if we did I feel sending one out quarterly. Within this newsletter we could showcase new barbers or the "hottest" haircuts and trending styles in mens grooming and fashion. I feel this would be a good route to take due to the fact that it would interest our customers and give them another way to interact with City Kutz. 
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Blogging

By adding human interest to a post you subsequently add a "personal" relationship with the reader. Instead of cold facts or just a narration of events, adding human interest and personal experiences furthers the connection the blogger may be able to have with the reader. Adding that personal touch isn't as complicated as one may think although there are some things to consider. When "getting personal" you have to be sure you're the individual who should be getting personal, if you're not the face of the brand or you're personal experience doesn't exactly fit the values or ideology of the brand then you most likely shouldn't be getting personal. 
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Blogging Part 2

With City Kutz I feel the most appropriate content to post is Visual content thats appealing as well  information that pertains to hours of operation and any promotions or specials that are being held. Pictures and barbering go hand and hand. It gives the shop an opportunity to showcase their work and for the business thats everything because people are going to be attracted to good quality. Promotions and content of that nature is always a good thing to post because it keeps people current on whats going on and can potentially bring in new customers that may end up being loyal after giving us the initial try. 
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