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Showing posts from September, 2017

Week 5 Post 2

The target market is for City Kutz will be men and women looking to get quality haircuts. Our key demographic will be Marines since the barber shop is located close to Camp Pendleton and military men are required to get haircuts on a regular basis This will allow us to maintain a steady stream of revenue.  Through marketing via social media and community involvement I firmly believe we will be able reach our target audience.

Week 5 representation

The business I've chosen is City Kutz, this is the barber shop that I go to  I've been getting my haircut there for quite sometime so yes this is a real business Right now they are not using social media. I   know the  owner  and we have had multiple conversations about building a social media presence for the shop. It would be a good way to expand their customer base. 

Week 5 Post one

After reviewing the about us on both websites in set one "econobum", and "justcheapdiapers" there are several differences that were extremely clear. Econobum is a cloth diaper company who is looking to create and expand the green concept by applying it to diapers, traditionally we usually know brands such as pampers and buggies and once those are soiled we toss them. However, Econobum is targeting the earth conscious customers who would like to play their part in helping to reduce their impact on the earth. Their website was appealing and modern as you would expect a "green" company to look like.  Justcheapdiapers on the other hand is exactly what the name implies its a website dedicated to providing the cheapest diapers with decent quality. They are providing the diapers that we are used to (disposable) and are most likely targeting thrifty moms who are looking to save some money by cutting costs.  I do believe that there a...

Week 4 Aesthestics

Post one http://www.pennyjuice.com/ Potential issues 1) Flash  player is  required to display the content on the site. Without flash the site is useless.  2) For those who do not wish to download flash (such as myself) I can only speculate what the site is about.  3) The Overall appearance of the site  isn't  very appealing.  Improvements  They should integrate a way of displaying their content without users having to download a program. They should also update their site to be more appealing, I understand its tailored towards children but parents are ultimately going to access and utilize the site.  http://jamilin.com/ Potential issues  1) The site is way too crowded 2) It is difficult to  navigate its like there is too much information 3) All of the testimonials and arbitrary information makes the site look a bit cheesy  They should remove some of the unnecessar...

Week 3 Part 2

1.              1.    Rolex 2.       2.  https://www.rolex.com 3.       3. They are currently using Facebook, Instagram, Pinterest, and YouTube. 4.       4.  The links are well used but it appears Instagram is the most used. 5.       5.  Instagram 9/11, Facebook 9/7, YouTube 9/10, Pinterest 9/9. 6.       6.  I believe they’re using social media well. They post often and it seems as if they receive     a lot of positive feedback. Their social media looks extremely well put together and the quality of the content is high as it should be for a luxury watch brand. 1       1.  Ferrari 2       2.  Ferrari.com 3       3.  They are currently using Facebook, Twitter, Instagram and YouTube. 4       4.  Their links are used although their Yo...

Business and Consumer

I have had some difficulties in the past communicating with several businesses. Long wait times, voicemails and just overall unprofessional customer service. I feel as though social media is a hit or miss approach with getting in touch with a business. The internet is such a large place and its almost like shouting into a blackhole. Say if you had an issue with Target and went straight to twitter to try and resolve the issue the likelihood of you tweet being responded to is not that high and even still they might just refer you to their customer service department. On the flip side to this I have seen instances in which individuals will tweet large corporations and they will respond, not only are you heard but your complaint is in a public forum for others to see.  One instance in which I had a positive experience using social media to communicate with a business was about a year ago in L.A . I was hunting down a food truck that I love (Grilled Fraiche) and I was kind of bumme...

Week 2 Responses

I responded to Tiffany, Joshua, and Selena.