CSIT 155 F17 Nicolas D

Newsletters can be effective however I don't feel it would be beneficial for City Kutz to go that route. However if we did I feel sending one out quarterly. Within this newsletter we could showcase new barbers or the "hottest" haircuts and trending styles in mens grooming and fashion. I feel this would be a good route to take due to the fact that it would interest our customers and give them another way to interact with City Kutz. 

With City Kutz I feel the most appropriate content to post is Visual content thats appealing as well  information that pertains to hours of operation and any promotions or specials that are being held. Pictures and barbering go hand and hand. It gives the shop an opportunity to showcase their work and for the business thats everything because people are going to be attracted to good quality. Promotions and content of that nature is always a good thing to post because it keeps people current on whats going on and can potentially bring in new customers that may end up being loyal after giving us the initial try. 

By adding human interest to a post you subsequently add a "personal" relationship with the reader. Instead of cold facts or just a narration of events, adding human interest and personal experiences furthers the connection the blogger may be able to have with the reader. Adding that personal touch isn't as complicated as one may think although there are some things to consider. When "getting personal" you have to be sure you're the individual who should be getting personal, if you're not the face of the brand or you're personal experience doesn't exactly fit the values or ideology of the brand then you most likely shouldn't be getting personal. 

Visual media most definitely works for my type of business. After doing some research I have found several successful business using visual media to expand their brand and increase  exposure.  The Blind Barber NYC - They are using Instagram, Facebook, Twitter, and Tumblr. They have about 50K followers on each site. Their last post was today and they do not usually receive many comments on their posts The proportion of followers to likes is about 1%. They post high quality pictures and videos instead of just typical phone pictures.  Barber of hells bottom - This barbershop is located in Washington D.C, they have Facebook and Instagram. They have about 12K followers and their last post was yesterday. They typically receive minimal comments and about 1% of their followers to engage their posts. They post high quality photos.  Adian Gill - This barbershop is located in New Orleans. They use Facebook, Instagram, and YouTube. They have 35...

Visual networks area great tool for business to use. They display content in a more appealing manner and allow users to interact with and view a business in a different medium. All platforms are not built equally and some are more suitable for different types of business than others. With Facebook displaying media is easy and when accompanied with text conveying thoughts and marketing to potential customers can be done easily. Pinterest is a visual platform that puts an emphasis on visual. Through "pins" users can save and go back to items that have peaked their interest, however, for City Kutz I don't feel pinterest is the right direction to go into due to the fact that  it is a bit cumbersome to navigate for novice users. Twitter is another visual platform that has taken the world by storm. This platform I feel is best suited for larger corporations that have an internationally, nationally, or regionally recognized brand, looki...

Using the City Kutz business page I choose to like several businesses  1. Oceanside Brewing Company 2. Belching Beaver Brewing Company 3. Oceanside Tattoo 4. Pour House 5. Blackrock Coffee  6. Oceanside Crossfit 7. Oceanside Motorsports I decided to like these pages in particular due to the fact that I believe our target audience frequent these establishments, our target market is males and I think its pretty safe to say that tattoo parlors and breweries are frequented by males. Also I feel as though City Kutz could partner with these business in some capacity in the future, be it discounts etc.